Felix Arvid Ulf Kjellberg (/ˈʃɛlbərɡ/ shel-bərg, Swedish: [ˈfeːlɪks ˈɕɛlˈbærj]; born on 24 October 1989), better known by his online alias PewDiePie (/ˈpjuːdipaɪ/ pew-dee-py), is a Swedish web-based comedian and producer, best known for his Let's Playcommentaries and vlogs on YouTube.
Born in Gothenburg, Sweden, PewDiePie originally pursued a degree in Industrial Economics and Technology Management atChalmers University of Technology. In 2010, during his time at the university, he registered his PewDiePie YouTube account. The following year he dropped out of Chalmers to focus on his YouTube channel, much to the chagrin of his parents. Having been refused support from them, PewDiePie began working at a hot dog stand to fund his videos. PewDiePie soon gathered a rapidly increasing online following, and in 2012, his channel surpassed one million subscribers.
Since 15 August 2013, PewDiePie's channel has been the most subscribed channel on YouTube, being surpassed briefly in November and December 2013 by YouTube's Spotlight channel. Holding the position since 22 December 2013, the channel has reached over 40 million subscribers, as of November 2015. On 19 July 2014, the channel surpassed RihannaVEVO to become the most viewed channel of all time, and as of November 2015, the channel has received over 10 billion video views.
PewDiePie refers to his fanbase as the "Bro Army", and individual fans as "bros". Through his Bro Army fanbase, PewDiePie has raised money for charities. On the topic of his income, however, PewDiePie has been the center of controversy, as he publicly disapproves of news reports that focus solely on his earnings. Claiming that he isn't any happier since his income increased, PewDiePie additionally dislikes the concept of fame, and more specifically, that he is famous. Despite this, due to his popularity, PewDiePie's coverage of indie games has created an Oprah effect wherein their sales have been boosted. Personally, he has chosen to live a generally anonymous and reserved life in Brighton with his girlfriend, fellow YouTube personality Marzia Bisognin.